Blar i NOFIMA vitenarkiv på forfatter "Deliza, Rosires"
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Can consumer segmentation in projective mapping contribute to a better understanding of consumer perception?
Vidal, Leticia; Antúnes, Lucía; Giménez, Ana; Varela, Paula; Deliza, Rosires; Ares, Gaston (Peer reviewed; Journal article, 2016)In projective mapping tasks assessors create an overall representation of the similarities and differences among samples by relying on a process of synthesis for analyzing and processing sensory information. Individual ...